Print Advertising Production Guidelines

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Print advertising

All ads that are not camera-ready and require production by the publisher will be charged according to the following schedule:

Ads can be supplied on DVD or CD or e-mailed. Call 866.834.1114 for upload details. Ads should be composite art or press ready PDF with fonts embedded and all bleed and crop marks included on the final, if possible.

Ad artwork can also be supplied in InDesign, Illustrator or Photoshop formats with all fonts and images included. Final art must be set at 150 line screen or 300 dpi. All graphics (photos, illustrations, logos) must in CMYK format. For Photoshop files, final flattened and layered files must be included.

Your final artwork must be accompanied by a proof made from the supplied file. MHM Publishing will not be held responsible for color reproduction of an ad not accompanied by a color proof.

Any changes to artwork will result in a minimum charge. Additional charges will be invoiced if material is not in accordance with our requirements. All advertising copy is subject to the approval of the Publisher. Design and production of your ad is available, costs for this service will be billed back to you at a hourly rate.


For any technical questions, please contact:
Production Manager Jen Colven, jen@mhmpub.com, or call toll free 866.834.1114 or 519.748.1591


Payment is due in full within 30 days of the invoice date. Interest will be charged at a rate of 1.5% a month (18% per annum) on any balance that remain unpaid after 30 days.

Vertical adheres to the standard conditions pertaining to advertising contracts and orders for publications as adopted by the American Association of Advertising Agencies.

Rates are subject to change without notice. No cancellations accepted after closing date. Contract rates protected until expiration date.

Online advertising

Production Charges: All ads that are not camera-ready and require production by the publisher will be charged according to the following schedule:

Mechanical Requirements: Ads can be supplied on DVD or CD or e-mailed. Call 866.834.1114 for upload details. Banner ads should be web optimized and in .gif, .jpg, or .png format.


For any technical questions, please contact:
Sr Webmaster Christopher Zimmermann, christopher@mhmpub.com, or call toll free 866.834.1114 or 519.748.1591


**MHM Publishing Inc. is not responsible for any errors on artwork after client has approved.**